As a diversified business entity, we are constantly in the process of enhancing our business presence and operational areas, not only from product & geographic perspective but also from new ventures and new business models.
While our core business remains the manufacturing and marketing of our high quality pharmaceutical preparations, we are also strengthening our presence in the field of contract research, manufacturing services and being a pharmaceutical distribution service provider to other Indian & MNC firms in the pharmaceutical sector.
We have dedicated senior management team members focussing on developing our unconventional businesses (All business areas other than Domestic and Export Marketing) and we believe that in the coming years these businesses would contribute significantly to the overall turnover & profits of the company.
Our current employee strength of 620+ committed and talented will be enhanced over the coming years to propel us to be amongst the top pharmaceutical corporate in the next decade. Our robust infrastructure in manufacturing, research & development, sales & marketing and distribution is periodically upgraded to give us the edge to exceed expectations of all stake holders.
Pharmaceutical Marketing
In the competitive Indian pharmaceutical market, we have adopted an aggressive marketing approach which we seek to further strengthen. Supporting the company in achieving its aggressive plans is a dedicated and committed army of marketing professionals spread across the country, comprising about 320 well-trained sales personnel, lead by 70 managers in the field.
The field personnel are ably supported at the Corporate Office by a proactive and dynamic marketing infrastructure comprising of a dedicated teams for product management, training, field administration, logistics & MIS. Our medical department in addition to guiding the new product identification also ensures that our field colleagues are armed with the latest scientific information thru continuous interactions with training & sales department.
In our bid to be among the top 50 pharmaceutical companies in India by 2012, we have embarked on a broad based strategy of launching innovative formulations and well-established molecules. We aim at providing our customers with a wide range of the latest quality products in the therapeutic areas of Vitamins, Nutrition, Respiratory, Cough & Cold segments. The company aims at becoming a leader and an innovator in these areas, which are our core segments.
Exports were initiated in 1997 with registrations of products in Russia. Presently our export operations cover 13 countries including Eastern Europe, South East Asia & Africa. From a pure trading oriented approach in the early years of our exports operations, the company has significantly shifted its focus to extend its marketing activities globally. In the current year we have added Sri Lanka & Myanmar to our marketing operations
We have manufacturing approvals for the tablets facility at Peenya Bangalore from NDA Uganda & Ukraine. In the financial year 2009-10 we aim to obtain approvals from MCC South Africa, NAFDAC Nigeria, and TFDA Tanzania for this facility.
At AFD exports, we have set our goals towards rapid expansion by focusing on three main areas:
» Adding new products to existing markets » Entering new markets with existing products » Entering new markets with new products offerings
We are aiming to be among the top 50 pharmaceutical exporters by steadily expanding global footprint
Our recently upgraded Tabletting plant at Peenya Bangalore has a capacity to produce 50 lakh tablets per shift in a range of sugar coated, film coated and enteric coated versions. This capacity in addition to meeting the captive demand of our branded formulations for the domestic and export markets also would be available for MNC’s and other large Pharmaceutical houses to outsource their production requirements.
Our facility meets all current international requirements on cGMP and the requirement of semi regulatory market. The Peenya plant has received WHOGMP approval and approval from other countries like Ukraine & Uganda, apart from customers from India and abroad. The facility will be subjected to various other audits for gaining approval in the year, with focus on achieving MCC (South Africa) by the end of this year. The Peenya plant houses state-of-the-art equipment, in environment controlled and employs the best systems and processes. The surrounding areas of the factory have been well-maintained to enhance the beautiful environment.
Investments made in the research lab have poised us to take up Contract Research Services for various MNC & large Indian Pharma companies. We are currently developing various innovative formulations in association with a MNC Pharma firm in the area of nutraceutical products.
The development of formulations at our labs helps our partner firms to reduce time and the associated costs with product development work. We are focussing on increasing the services provided under our contract research for customers to include, new dosage forms & novel combinations. We anticipate this business to grow significantly in the years to come and are investing in upgrading the skills and capabilities of our team to tap in the upcoming opportunities in this area.
We are all set to tap the vast potential of the rapidly growing market for Natural Products. Our decades of experience with developing formulations in the Pharmaceutical space have ensured that we are ready to meet the growing demand for Natural products.
Amalgamating knowledge from the 5000 year old Ayurvedic system of medication and modern research, we are currently manufacturing natural products catering to both domestic and foreign markets. Ayurveda is one of the oldest medical systems in the world. Since it is an ancient science, most consider Ayurveda an empirical science. All our Natural products have been formulated using various classical references as well as significant current research & development so as to ensure that all formulae are evidence based. Furthermore, there is constant investment in clinical trials to prove the effectiveness of all products.
Products are subjected to stringent quality control procedures starting from procurement of raw materials with regards to identification of herbs right till the finished products so as to ensure quality of the products remains the same from batch to batch. The safety of our Natural products is borne out in the various clinical trails conducted across the country. We aim at providing our customers with a range of quality Natural products in the therapeutic areas of dermatology, general health, cough and cold, and gynaecology.
